Build Your
Beauty Brand Program
The ultimate beauty business program for creating, branding, and launching a legally compliant, market-ready skincare line—with expert guidance on formulation, manufacturing, pricing, and sales strategy.
Are you...
Dreaming of launching your own natural beauty brand and need the confidence, credibility, and a clear step-by-step path to get started?
Selling products as a side hustle and ready to enhance your brand, improve your product line, increase profitability, and take your business to the next level?
A skincare business owner looking to scale and grow, elevate your brand, expand your product line, and boost your sales?
Build Your Beauty Brand will help you create the brand of your dreams
In this comprehensive program, you’ll gain the skills and knowledge to:
- Create a distinctive brand identity and visually compelling branding that will captivate your ideal customers and set you apart in the skincare industry.
- Master pricing and positioning strategies to ensure your products are both profitable and sustainable in the long run.
- Formulate high-performance, natural skincare with a streamlined capsule range and a standout hero product that targets your customers' specific concerns and keeps them coming back.
- Conduct consumer, microbiological and stability testing and use feedback to refine your formulations.
- Assess manufacturing and production options, from DIY to outsourcing, and choose the best fit for you.
- Navigate cosmetic regulations confidently, ensuring your products meet all legal and labeling requirements for a smooth, stress-free launch.
- Explore sales strategies and create a bespoke business plan for long-term success.
Turn your passion for skincare into a thriving natural beauty brand—one step at a time.
Join our complete business-building program today!
Find out more
The Complete Skincare Brand Blueprint
Follow our clear, structured roadmap to create and launch your skincare brand and successfully sell your products.
Here’s everything included in Build Your Beauty Brand to take you from aspiring entrepreneur to confident beauty brand founder:
Part 1: Develop Your Brand + Master Beauty Business Essentials
Your Values, Brand And Creating Unique Products
Create a unique brand by identifying your niche and defining your values, brand story and unique selling proposition.
- Define your values so you can create a unique brand that stands out from the crowd.
- Explore vegan, sustainable, waterless, natural, organic, and clean skincare to find which is right for you.
- Use the 10 key aspects of a strong brand identity to create a brand your ideal customers love.
- Create a captivating product story showcasing your products’ unique selling proposition (USP).
- Map out your skincare line and hero product.
Visual Branding For Beauty Brands
Make a striking visual impact through professional branding that captures your unique brand essence and attracts your ideal customers.
- Learn how to work with professionals to create a memorable visual identity.
- Attract your ideal customers with beautiful product labels and packaging that reflect your brand’s uniqueness.
- Use a stunning logo to make your brand instantly recognizable.
- Compile a brand guide to elevate your marketing.
Cosmetic Regulations and Business Essentials
Learn how to comply with cosmetic, labeling and claims regulations to launch your brand legally with confidence.
- Follow seven crucial steps to sell your products legally.
- Create the essential records you must keep by following our guidelines and templates.
- Understand the cosmetics regulations you need to comply with.
- Learn what claims you can and can’t make and how to substantiate them.
- Understand product labels and what information to include.
Part 2: Formulate with Confidence and Create Your Capsule Range
Formulate Your Natural or Organic Skincare Line
In this part of the program, you will study our Diploma in Natural Skincare Formulation to:
- Formulate for different skin types, tones, and concerns and customize your products to suit your ideal customers.
- Follow a tried-and-tested product development process and use our formulation templates for a shortcut to success.
- Preserve skincare effectively and increase product shelf-life.
- Set up your home lab and develop your lab skills.
- Carry out product testing to ensure compliance.
- Create your capsule range.
Consumer Testing and Focus Groups
Consumer testing is crucial to gather real-world feedback, refine formulations, and ensure you create products your ideal customers love.
- Gather real-world feedback to refine formulations and build customer trust.
- Compare DIY vs. professional trials. Weigh the costs, benefits, and processes to choose your best approach.
- Conduct your own testing. Learn how to structure trials, collect feedback, and use data to improve products.
Manufacturing and Production
Handmade or mass-made? Explore production strategies and choose the right one for you.
- Explore the pros and cons of DIY manufacturing and outsourcing.
- Learn the essential steps for DIY skincare production and how to manufacture your products yourself.
- Understand batch production, scaling up, and quality control.
- Make an informed choice: What to know before selecting a skincare manufacturer.
Part 3: Profitable Pricing & Sales Strategies
Price Your Cosmetic Products For Profit
Discover the art and science of pricing, from strategy to psychology, and follow our step-by-step process for pricing your products for profit.
In this part of the program, you will study our Price Your Cosmetic Products For Profit course to:
- Correctly calculate your costs, prices and margins so you profit from every product.
- Use pricing to position your natural beauty brand in the marketplace.
- Learn how to reduce your product cost without compromising on quality.
- Calculate and set retail, wholesale and cost prices for all your products so you can work with retailers and distributors and sell directly to customers.
Sales Channels and Revenue Streams for Beauty Brands
Explore the key ways to get your skincare products into customers’ hands and discover how to build a sales strategy that supports long-term growth.
- Discover the sales channels available to beauty brands, including ways to sell directly to customers and through intermediaries.
- Learn how to sell directly to customers and build strong, loyal relationships while maximizing profits.
- Expand your reach to a broader audience through wholesale options.
- Choose the right mix of sales channels to align with your business goals and growth plans.
Creating a Beauty Brand Business Plan
Bring everything together into your personal business plan for success—to guide your journey, keep you accountable, and help communicate your vision to others.
- Creating a business plan doesn’t need to be stressful; in fact, you’ve already done all the hard work! Your business plan combines everything you’ve done on the program so far.
- Create a clear, concise blueprint that includes your USP, market analysis, products and services, sales strategies and more.
- Use your plan to attract partners, clarify your goals and strategies and help secure funding.
Bonus classes
You’ll also receive three additional resources as a bonus to further your brand.
Craft Your Natural Skincare Brand in 5 Days
Complete our five-day challenge to kickstart your natural skincare brand. Craft your vision and lay the foundations for creating your brand. It’s easy, fun, and your first step towards building the beauty brand of your dreams.
Product Photography for Beauty Brands
Learn how to take your own photographs for use across your natural beauty business with simple and professional lighting, equipment, props and editing software. Capture the essence of your brand for your website, social media and PR.
Guide to Attending Cosmetic Conferences and Trade Shows
Attending beauty industry trade shows can increase brand visibility and help you find new customers, buyers, distributors and retailers. Learn how to get the most out of these events and the best shows worldwide.
Is Build Your Beauty Brand right for me?
Whether you’re just starting out or ready to take your beauty brand to the next level, Build Your Beauty Brand is designed to support you. This program is perfect for:
Beginners
Aspiring beauty brand founders ready to start their journey
Turn your passion into a beautiful brand with expert guidance on formulation, branding, pricing, and sales. No business or scientific background needed!
Read more
Learn everything you need to develop, brand, and launch your own natural skincare line—even if you have no prior experience.
Side Hustle
Makers selling on Etsy, markets, or social media who want to grow
Improve your branding, enhance your product line, and boost your sales either to elevate your side hustle or take it to the next level.
Read more
Get the tools and strategies to make your business more profitable and professional—without having to scale beyond what feels right for you.
Entrepreneur
Skincare business owners looking to elevate and expand
Take your business to the next level by strengthening your brand identity, increasing profitability, and positioning your products for greater success in the beauty industry.
Read more
Refine your branding, streamline production, and develop a strategic plan for growth, this program will help you scale with confidence.
Why study with the
School of Natural Skincare?
Be part of our accredited, globally acclaimed, award-winning online formulation school that’s seen over 25,000 students from 150 countries enjoy mastering the art, science, and creativity of making natural and organic skincare.
Learn from and be supported by professional cosmetic scientists.
Tried and tested formulations. Our formulas have passed Preservative Efficacy Testing.
Formulate your way – natural, organic, vegan, sustainable – and customized to your skin type, tone and concerns.
Multi-award winning and accredited school, established in 2010.
Our graduates have launched award-winning brands in every corner of the globe.
Study at a pace that fits your lifestyle.
99% of our students would recommend the course to others.
Realize your dreams of formulating natural skincare like a pro.
Where are our graduates now?
For many of our students, their ultimate goal when studying with us is to start their own beauty brand.
Here are some of our graduates who have gone on to become beauty entrepreneurs across the world. If this is what you aspire to, we can’t wait to see your story here one day soon.
How Graduate Stephanie Went From Years of Dabbling In Her Kitchen To Launching Her Brand Coco-Bare
The Inspiring Journey of a Natural Skincare Entrepreneur, Esther Julius
Memhet Shevki’s Rewarding Journey in Crafting Natural Cosmetics: It’s A Family Affair!
A Mother’s Personal Quest for Truly Natural Skincare
Organic skincare products: How formulating organic skincare products is a revolutionary act for Good Flower Farm
How Tanya juggled life with kids, work and studying natural skincare to launch her beauty brand, Indagare Beauty
What you need to know:
Level
Beginner, intermediate and entrepreneur.
Schedule
Self-paced program with on-demand lessons. Study at a time that suits you. Optional live sessions.
Study time
Approximately 70-150 hours. Complete the course as quickly or slowly as you wish. Most students complete the course within 6-18 months.
Program access
2 years. This can be extended for a small fee.
Prerequisites
None. You’ll need the internet and a computer or tablet to access our online classroom.
When can I start?
This limited-time offer is open for enrollment now.
Everything you need to develop and launch a legally compliant, market-ready natural skincare brand—and to manufacture and sell your products
You’ll receive:
Diploma in Natural Skincare Formulation, our signature skincare formulation course.
Price Your Products for Profit short course.
Five business masterclasses, including visual branding, consumer testing, manufacturing and sales.
Three bonus classes, including Product Photography for Beauty Brands.
70+ formulation examples to practice with and 25+ preservative efficacy test reports.
Full HD videos and beautiful PDF textbooks, quizzes, and activities hosted in our easy-to-use online classroom.
Join our supportive, vibrant community of like-minded students and graduates across the world.
Formulation assignments marked personally and a course completion certificate.
Start creating the skincare brand of your dreams today!
Sign up to
Build Your Beauty Brand
Here’s what you get:
- Diploma in Natural Skincare Formulation: Value $1250
- Price Your Cosmetic Products for Profit: Value $247
- Five beauty business masterclasses: Value $500
- Three bonus classes: Value $200
- Skincare formulation tutor support: Value $500
- Community membership: Value $500
- Live learning sessions: Value $500
Total value:
$3,697
All included
Enroll now for just:
It’s easy to get started
Choose your preferred payment option below and get immediate access to our online classroom.
Pay in full
Get started
right away
US $1997
Immediate access to Diploma in Natural Skincare Formulation, Price Your Products for Profit and bonus classes.
Business masterclasses available July 2025.
or
Installments
Six monthly
installments of
US $375
Spread your investment over four months, with new course material available monthly*
*A full breakdown of the release schedule can be found in the FAQ section of this page
We accept all major debit and credit cards and Paypal
By joining the course you accept our terms and conditions found here.
Top FAQs
You will learn to formulate a complete skincare range for the face and body, including cleansers, toners, creams and lotions, oils and oil-based serums, balms and butters, bath and shower products, exfoliators, gels and surfactant products. For more information, please read the full Diploma in Natural Skincare course curriculum.
The Diploma in Natural Skincare Formulation focuses on teaching you the formulation skills needed to create safe, effective, and professional-quality skincare products customized to your target market. It’s a key component of Build Your Beauty Brand, providing the foundation for developing your product line.
However, Build Your Beauty Brand goes beyond formulation—it’s a full brand-building program designed to help you turn your ideas into a market-ready skincare business. In addition to formulation, it covers essential business topics such as:
- Visual branding – Developing a strong and cohesive brand identity
- Consumer testing – Understanding customer preferences and refining your products
- Production strategies – Exploring manufacturing options for efficiency and scale
- Pricing for profit – Setting prices strategically to maximize revenue
- Sales channels – Choosing the right platforms to sell your products
- Business planning – Creating a roadmap for a sustainable and successful brand
If you’re looking to not only develop high-quality skincare products but also build a profitable, recognizable, and legally compliant brand, Build Your Beauty Brand provides the guidance and structure to help you achieve that goal.
It’s important that you feel supported during your studies with us, and we offer several avenues of assistance to help you succeed.
Our customer service team is available to assist you with technical or administrative matters to ensure a smooth learning experience.
We have experienced, professional cosmetic scientists available to answer your formulation-related questions each week in our Tutor Q&A.
At the end of the Diploma in Natural Skincare Formulation, you will submit assignments, including product formulations, which will be reviewed by one of our professional formulators. You’ll receive detailed feedback, including any necessary corrections, to help you feel confident in the quality of your formulations.
As a student, you’ll be invited to join our Student and Graduate Community, where you can connect with fellow students and graduates from around the world. This is a great space to ask questions, discuss formulations, and gain peer feedback on aspects of your business, such as branding.
If you launch a beauty brand after completing the course, we offer an opportunity to promote your business to our vast international audience! You’ll be invited to participate in an interview and have a feature written about your brand, which we’ll share with hundreds of thousands of followers via email and social media.
While we provide guidance on developing your products, branding, production strategies, pricing, and sales channels, specific business support or business coaching is not included. This means we do not offer assistance with:
- Business registration or legal setup
- Finding contract manufacturers, graphic designers, or other service providers
- Securing retailers or sales partnerships
- Business agreements or legal contracts
- Personalized feedback on branding and business decisions (though you can ask for peer feedback in our community)
Our program is designed to give you the knowledge and tools to build a successful skincare brand, but it’s up to you to take the next steps in setting up and growing your business.
If you choose a payment plan to spread the cost of your program, you will not receive all of the program content in one go. Instead, each time we receive your monthly payment, the next installment of your program will be released according to the following schedule.
Month 1 (immediately after enrolling): Craft Your Beauty Brand in 5 Days, Diploma Modules 1-4, A-Z of Natural Cosmetic Formulation.
Month 2: Diploma Modules 5-7,
Month 3: Diploma Modules 8-11, Price Your Cosmetic Products for Profit.
Month 4: Diploma Modules 12-14, Formulating with AHAs and BHAs, Formulating Face and Body Washes with Natural Surfactants
Month 5: Five business masterclasses (Visual Branding For Beauty Brands, Consumer Testing and Focus Groups, Manufacturing and Production, Sales Channels and Revenue Streams for Beauty Brands, Creating a Beauty Brand Business Plan)
Month 6: Product Photography for Beauty Brands, Guide to Attending Cosmetic Conferences and Trade Shows.
You have access to the program within the online classroom for two years, so have plenty of time to study. You can download the course textbooks for lifetime access. You can renew your course enrollment for a small fee, which will also give you additional time to complete your assignments, further access to the tutor Q&A and any updates to the course made during this time.
At the end of the Diploma in Natural Skincare Formulation, there are several formulation assignments for you to complete and submit to us to be marked personally by our cosmetic chemists. They will provide personalized feedback and guidance if any corrections are needed. Your end-of-course completion certificate will be issued upon successful completion, and you will be the proud holder of our Diploma in Natural Skincare Formulation!
No, you don’t need a huge budget to start your beauty brand, but you will need some funds for essentials like ingredients, packaging, and brand design.
In Build Your Beauty Brand, we guide you step by step and help you explore all your options so you can launch within your budget. There are many ways to create a brand; not all require a big upfront investment. You can start small, test your products, and grow at your own pace.
We’ll show you how to make smart, cost-effective decisions so you can get started without overspending. Many of our students have launched profitable brands on a shoestring budget—proving that you don’t need a fortune to build a successful business!
Our program is designed to guide you through developing your products, refining your visual branding, optimizing production strategies, setting pricing, and choosing the right sales channels. While we provide the tools and knowledge you need to build a successful skincare brand, you’ll need to handle the business’s setup (such as registration, legal paperwork, and accounting) independently.
By following the program’s steps and guidance, you can expect to create your branding, develop a product line, choose your production strategies, set pricing, and explore the sales channels available to you.
However, business success depends on many factors, including market demand, competition, and your own effort and execution. While we provide the knowledge and tools to build a strong foundation, we can’t guarantee specific outcomes or levels of success.
In our masterclass on Visual Branding For Beauty Brands, we will explore the options available for creating your visual identity and branding. We will help you weigh the pros and cons of doing this yourself versus working with a professional graphic designer. We will not teach you how to use graphic design software. If that is your chosen route, you will need to learn these skills yourself.
The course is a self-study, self-paced course, so you can study at a time that suits you and complete the course as quickly or slowly as you wish. The lessons are available for you at any time.
Yes! The course is hosted inside an easy-to-use online classroom. It is designed to be taken from home from anywhere in the world. The products we make meet global quality and safety standards. We’ll provide information on ingredient suppliers in many different countries and will guide you to the relevant cosmetic regulations in many countries around the world, too. We have students in over 150 countries, so you’ll be joining a thriving global community.
We are an international school with students worldwide. US dollars are the most widely recognized and accepted currency. You can check the exchange rate for your local currency using exchange rate sites such as xe.com. Either your bank or PayPal will exchange the enrollment fee for your local currency when you join.
A variety of formats are used, including comprehensive and beautifully designed course textbooks (provided as PDFs), workbooks and worksheets, video lessons, video demonstrations, quizzes and activities.
