We’ve talked before about customizing products through simple swaps and upgraded ingredients, but there are even easier ways to personalize your beauty products. These ideas are quick and simple for anyone to do, whether you currently make products for yourself, craft them to share with friends and family, or are working on running your own skincare business.
1. Change the Fragrance
The easiest way to personalize your beauty products is to change up the fragrance. The scent of a product can affect our mood and conjure up memories, aid in relaxation, or provide an invigorating blast of energy, all depending on which scents you choose. Change a woodsy cedar body butter to lush sweet orange, or turn a delicate chamomile lotion into a romantic rose and geranium scented treat. Most scents can be adjusted with very little change to the actual formulation as a whole.
For those of you who have turned your crafting into a business, you might consider offering seasonal scents, themed sets of products that work well together, or even tapping into trends unique to your interests, which might resonate with your customers as well. Scents inspired by colors, literature, classic films, or moods and emotions—let your imagination run wild!
Alternatively, offering scent-free or scent-minimal versions of your products can be a huge boon to customers who are more sensitive to scents, and might otherwise feel that natural skincare is not for them. Those who suffer from allergies or asthma, or individuals with scent-triggered migraines or sensory processing disorders may find that certain scents are just too hard to bear in products they might otherwise love. Offering an alternative that allows them to receive all the benefits of natural beauty without the scent-related side-effects may be an excellent choice to further connect with your customers.
2. Formulate for a Specific Skin Type
Another easy way to create personalized beauty products is to adjust your tried-and-true formulations so they work well on a variety of different skin types. A person with dry, sensitive, or damaged skin will have different needs from someone with oily or acne-prone skin, and although natural skincare products often do work better on many types of skin, a one-size-fits-all solution may be better served as two or three more tailored products.
Not only does this work to address a specific skin consideration, it also gives your customers a more satisfying experience as they browse your products and select one that fits their need, rather than buying the only cream, lotion, or product you offer and hoping it works for them.
3. Values-Based Customization
Ultimately, customizing your products is about assessing your customers needs and offering what they want before they may even know they want it. You may have a unique view into what your audience is looking for when it comes to customization based on personal values.
These options will connect in a big way with an audience who shares these values.
From vegan and cruelty-free customizations to making a conscious choice to select fair-trade ingredients or locally-sourced materials, these options will connect in a big way with an audience who shares these values.
There are also modifications that avoid allergens, such as nuts, or changes to conform to religious or cultural standards of purity, such as halal or kosher guidelines.
4. Branding your products
The look and feel of the physical product carries as much importance to successful beauty entrepreneurs as does the actual formulation. Product packaging is the outward expression of your brand’s values, mission, and vision. It speaks to the authenticity of the creator, and the specificity of each chosen ingredient.
Paying attention to your product’s packaging is a great way to put your personal stamp on your products. By creating a design that holds meaning to you, you also offer the consumer a glimpse into what the product, the brand—and even you!—stand for.
How do you do this?
This can be achieved through thoughtfully choosing the name of the product, writing the description with care, and even establishing the product’s story. (Yes, you can create a product story, and be as elaborate as you like!) Reinforcing that brand identity can be done through the colors, the label design, the logo, the font, the type of container, and the type of packaging the container goes into, and every little detail. You can even share your personal story behind your products and brand, creating a feeling of personal connection that your customers can relate to.
Think of it as an extension of the creative process.
Even if you don’t have a business, or don’t have any intention of selling your products, some or all of this branding can still be done as a way to express your values. Think of it as an extension of the creative process. You could even hire a graphic designer and copywriter to help! In developing a brand for your personal products, and collaborating with others, you may find doors opening to bring your ‘handmade with love’ products to the artisan marketplace, and discover that others resonate with your values, and want what you’ve created!
A solid foundation in the science of formulating beauty products and bodycare will help you customize your own products and meet your customers’ needs. Our Diploma in Natural Skincare Formulation is a self-paced, comprehensive program that covers everything you need to know to create your own beauty products, define your brand, and truly craft custom items that meet your customers’ needs. Visit this link to learn more today!
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The Beginner's Guide to Formulating Natural Skincare Products (From scratch, like a professional!)
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- What formulating is and why you need to be doing it!
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- Four easy ways to personalize your skincare products.
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