How to Price Your Cosmetic Products for Profit
Learn how to correctly calculate your costs, prices and margins so you profit from every product
Discover the art and science of pricing, from strategy to psychology, and how to use pricing to position your natural beauty brand in the marketplace.
When running your own beauty brand, deciding on the price points for your products can feel like one of the most difficult decisions you need to make as a business owner.
Are you unsure of how much to charge for your products?
Are you confused and overwhelmed about the whole pricing topic and don’t know where to start?
Or are you already selling your beauty products but not making the profit you want to be making?
This online course will help you figure out the answers to all those questions so you can get your business set up for success.
How to Price Your Cosmetic Products for Profit
takes away the stress and confusion around pricing, teaching you a repeatable pricing structure you can use each time you price a product, whether you are selling direct to customers or through retailers.
Ensuring a healthy profit margin is key to rewarding your hard work and ensuring sustainable business growth.
In this course, you'll gain the skills and knowledge necessary to achieve this goal by:
- Accurately calculating cost prices.
- Effectively working out wholesale prices.
- Considering retailer margins in your pricing strategy.
- Setting optimal retail prices aligned with your brand positioning, ensuring both profitability and viability.
Ready to create a sustainable beauty brand that creates a healthy profit?
Let us show you how.
Find out more
Just imagine how good it would feel to:
Take the confusion out of pricing.
Feel confident working out retail or wholesale prices and accurately calculate costs so you can make a profit on each sale, whether selling direct to customers or through a retailer.
Know you’re making a profit with every sale.
Have a formula for calculating your prices that eliminates uncertainty and emotion, ensuring the profit you desire.
Run a sustainable beauty brand with confidence.
Turn your hobby into a thriving business that you can be proud of.
Your journey on How to Price Your Cosmetic Products for Profit
Pricing strategies
Learn the basic rules of pricing strategy
Psychology
Discover the psychology of pricing
Analysis
Research the market and your competitors pricing
Positioning
Perfectly position your brand in the marketplace
Price for profit
Confidently calculate your prices
Structure
Bring together your costs, prices and margins using our price structure
Retailer's margin
Understand retailer markups and margins
Cost price
Learn how to accurately calculate your cost prices
Pricing strategies
Confidently calculate your prices
Psychology
Discover the psychology of pricing
Analysis
Research the market and your competitors pricing
Positioning
Perfectly position your brand in the marketplace
Cost price
Learn how to accurately calculate your cost prices
Retailer's margin
Understand retailer markups and margins
Structure
Bring together your costs, prices and margins using our price structure
Price for profit
Confidently calculate your prices
Is How to Price Your Cosmetic Products for Profit right for me?
This course is perfect for…
Aspiring beauty entrepreneurs
If you dream of launching your own brand then it’s never too early to start thinking about brand positioning and pricing.
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By considering pricing at the start, you’ll keep your cost prices in check, ensuring you create an aligned brand that makes a profit from the outset.
Established brand founders
If you are already selling your products but aren’t making the profit you desire then it’s time to find out why and follow a trusted process for calculating your prices.
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Follow our step-by-step process to accurately calculate your prices, steering your business towards profitability. Learn a repeatable process you can apply to every new product launch, ensuring consistent success.
Brands expanding into retail
If you’ve been selling directly to customers and want to explore selling through retailers, we’ll guide you through the process.
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Calculate retail prices and take into consideration retailer margins and markups so you protect your profit and have a business that works for you.
Student testimonial
It was excellent—short, to the point, and incredibly helpful
- Mariam Hammoud,
- Germany
I took this course to help start my own company and needed to understand proper pricing and distributor margins. The course provided the clear, concise information I needed to get the numbers right. I would definitely recommend it!
- Mariam Hammoud,
- Germany
Why learn to price your cosmetics products for profit?
Avoid common mistakes that can jeopardize the success of your business.
Have a viable business rather than an expensive hobby. Think like a business owner, even if you’ve never run a business before.
Be rewarded for your accomplishments – you’ve put in the hard work, now make sure you reap the benefits.
Create a sustainable brand that stands the test of time.
Will I be able to do it? Yes, you will!
simplified
You don’t need to be a math whizz or have an accounting diploma to calculate your prices. We’ve simplified a complex topic into the essential components and broken it down into a step-by-step process to follow.
Step by step
Gradually gather the information you need and input everything into our Price Structure Calculator which will calculate your margins and prices for you.
Easy process
If you don’t have a business background it is even more important to learn these skills. As long as you can use basic spreadsheet software (or have someone to help you), you can follow our process to calculate your prices.
How does How to Price Your Cosmetic Products for Profit work?
All our training is completed through our easy-to-use online classroom. You can enroll anytime and study from anywhere in the world at your own pace.
You’ll receive:
4 in-depth modules accompanied by beautiful and detailed downloadable textbooks.
A video tutorial walking you through exactly how to use the Price Structure Calculation spreadsheet.
Practical activities to complete to explore the psychology of pricing and conduct competitor analysis.
A Jargon-Busting Beauty Industry Glossary – Know your SKU from your GWP.
An essential Product Cost Summary spreadsheet to ensure you consider all your costs (including the ones most people forget).
Our signature Price Structure Calculation spreadsheet. Simply input your numbers, and it’ll calculate your prices for you.
Student testimonial
It’s a great resource for anyone looking to get their pricing right.
- Teresa Meier,
- Thailand
I wanted to understand how to set prices accurately. The course provided excellent insights into price structures and considerations I hadn’t thought of before. The content was thorough, and the Excel templates were incredibly useful.
- Teresa Meier,
- Thailand
Why study with the
School of Natural Skincare?
Be part of our accredited, globally acclaimed, award-winning online formulation school that’s seen over 25,000 students from 150 countries enjoy mastering the art, science, and creativity of making natural and organic skincare.
Learn from and be supported by professional cosmetic scientists.
Tried-and-tested formulations. Our formulas have passed Preservative Efficacy Testing.
Formulate your way – natural, organic, vegan, sustainable – and customized to your skin type, tone and concerns.
Multi-award winning and accredited school, established in 2010.
Study with us for your own enjoyment and learning or to create a beauty brand.
Study at a pace that fits your lifestyle.
96% of our students would recommend a course to others.
Realize your dreams of running your own beauty brand.
Featured in
Where are our graduates now?
For many of our students, their ultimate goal when studying with us is to start their own beauty brand.
Read the success stories of some of our graduates who have gone on to become beauty entrepreneurs across the world.
How Graduate Stephanie Went From Years of Dabbling In Her Kitchen To Launching Her Brand Coco-Bare
Empowering Women Through Natural Beauty: Flora Ndukwe’s Vision for Her Brand, Flolumia
Science, nature and community: Below the surface of the Natural Cosmetic Formulation Club
A Business Grown from a Passion for Natural Beauty
How to create the best toxin-free skincare products for yourself and your customers
How One Natural Beauty Entrepreneur Launched Her Dream Business with School of Natural Skincare
How to Price Your Cosmetic Products for Profit in detail
What you'll achieve:
Price your products properly and make a healthy profit with every sale, on all of your products!
Accurately calculate your product cost price and know how much profit you make per unit.
Learn how to reduce your product cost without compromising on quality.
Discover how to calculate and set retail, wholesale and cost prices for all your products so you can work with retailers and distributors and sell directly to customers.
Understand the language retailers use – the difference between margin, markup and co-efficient – and how to calculate them so you can confidently talk to potential retailers.
What you need to know:
Level
Beginner to intermediate.
Schedule
Self-paced course with on-demand lessons. Study at a time that suits you.
Study time
Approximately 20-50 hours. Most students complete the course within one to three months.
Course access
18 months. This can be extended for a small fee.
Prerequisites
You will need access to a computer and the internet, as well as some spreadsheet software, such as Excel, Numbers or Google Sheets, and the ability to use it at least on a basic level.
When can I start?
Enrollment is open all year round, and you can begin the course as soon as you’re ready.
What you’ll study:
Module 1: Pricing Strategies and the Rules of Pricing
Learn key pricing strategies, principles, and rules to build a profitable beauty brand and leverage the psychology of pricing for success.
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You will learn:
- How to evaluate and choose the right pricing strategy for your brand.
- The key principles and rules of effective pricing.
- How to leverage the psychology of pricing to enhance your brand.
- Tips for overcoming personal money beliefs that may impact pricing decisions.
Module 2: Setting Optimal Retail Prices
Understand retail prices and how to position your brand using price. Learn the importance of commercial awareness and pricing your products strategically.
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You will learn:
- What retail pricing is and how to use it to position your brand effectively.
- How to analyze competitor pricing to strategically price your products.
- Steps to smoothly implement a price change, whether increasing or decreasing prices.
Module 3: Calculating Your Cost Prices
Ensure a healthy profit by accurately calculating your product’s true cost price, including hidden expenses, and learning how to cut costs without compromising on quality.
Learn to cut costs and set a profitable Recommended Retail Price (RRP).
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You will learn:
- The two types of costs that make up your total product cost and how to avoid underpricing.
- A detailed, step-by-step process to accurately calculate total product costs, including per-ingredient costs.
- How to formulate profitable skincare products, manage costs, and reduce prices without sacrificing quality, with 10 tips for cost reduction.
Module 4: Pricing your Products for Profit by Using a Price Structure
Bring together everything you have learnt so far and use our Price Structure Calculation spreadsheet to confidently calculate prices and margins for consistent profitability.
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You will learn:
- The difference between retailer margins and markups, including how to calculate them quickly.
- How to use our Price Structure Calculation spreadsheet to accurately determine costs, margins, RRP, and wholesale prices so that you price your products for profit every time.
- Confidence that you have chosen the correct pricing to build a strong, profitable, sustainable brand.
Yes, I’m ready to price my products for profit!
Sign up to
Price Your Products for Profit
It’s easy to get started
Once you’ve paid, you’ll get immediate access to our online classroom.
Instant access to the
whole course for
US $247
Access the entire course
immediately.
We accept all major debit and credit cards.
By joining the course you accept our terms and conditions found here.
Hear what students are saying
I feel more confident in setting my product prices and I enjoyed the learning experience!
- Robyn Masters,
- South Africa
I enrolled because I wanted to learn how to price my products effectively. The course explained the pricing structure clearly and provided essential insights. Although I’m still working on mastering the final spreadsheet and understanding the coefficient, I found the course content extremely helpful.
- Robyn Masters,
- South Africa
Top FAQs
Yes. By considering your pricing early on you’ll be in a very strong position to set your brand up to make a profit from the start. You will find it useful to have a product in mind when you work through the course. This could be one you have already made or one you are working on. You will need to gather all the cost and price information for that product to implement what you learn on the course. If you have not started your business yet, you can follow along with the examples used.
Yes. It is typical in business to regularly review your prices. This course will provide you with a framework to ensure that you consider all your costs and margins, and set optimal retail prices that ensure you make a healthy profit. The process you learn can be repeated for each product you wish to bring to market. If you aren’t yet making the profit you desire, this course will help you figure out why.
Yes! The course is hosted inside an easy-to-use online classroom. It is designed to be taken at home from anywhere in the world. We have students in over 150 countries, so you’ll join a thriving global community.
We are an international school with students worldwide. US dollars are the most widely recognized and accepted currency. You can check the exchange rate for your local currency using exchange rate sites such as xe.com. Your bank or PayPal will exchange the enrollment fee for your local currency when you join.
You have access to the course within the online classroom for 18 months, so you have plenty of time to study. You can download the course textbooks for lifetime access. You can renew your course enrollment for a small fee.
The course is a self-study, self-paced course, so you can study at a time that suits you and complete the course as quickly or slowly as you wish. The lessons are available for you at any time.
